Digital Marketing Skills Training


SEO, GOOGLE Analytics, Social Media

Digital Marketing Skills Training scheduled for 4th May 2019 at 2.00pm at The Concord Hotel & Suites, Nairobi. 

Develop the right SEO, Google Analytics and Social Media strategy for your business and watch your results soar.


With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven digital marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.

SEO has emerged as the surest route to capturing more leads and enjoying stronger sales. What’s more, studies show that 40% of well-managed SEO campaigns yield a 500% or greater return on investment.  This training module will help you and your marketing teams get the most out of your Internet presence and achieve your organizational goals.

NITA approved Trainers: NITA/TRN/1065


  • Zero in on essential implementation tools and best practices
  • Choose the best search phrases to target for optimization
  • Use blogs, video and social media to best advantage

How You and Your Teams Will Benefit

  • Discover how to avoid Google pitfalls and penalties
  • Understand the details and implications of Google’s Panda filter
  • Find out how to do keyword research, even if it seems like no one is searching for your product or service
  • Discover how SEO can boost your off-line marketing efforts
  • Gain insights into common but costly SEO mistakes Fortune 500 companies make and how to avoid them
  • Social media management
  • Turn your website into a vehicle that grows your business, not just a tool that shows your business

What you and your teams will cover

  • Researching your target audience and identifying audience segments
  • Grasping metrics such as bounce rates, click-through rates, exit pages, time on page
  • Organizing key phrases and structuring your site based on key-phrase research
  • Grasping tag-based and server side analytic tools and knowing which KPIs really matter
  • Discovering which content and design elements influence conversion rates
  • Improving your SEO visibility through on-page optimization, from title tags to content relevance
  • Managing your online reputation by leveraging the positive and handling negative reviews and content on website and social media.


6000 KSH Only per participant inclusive of training materials, Certificates of completion, Refreshments, Tea and snacks at 4.00pm.

(Cost is VAT inclusive)

Who Should Attend

Marketing professionals, online marketers, business owners and communication specialists who want to get up to speed on today’s marketing channels and improve their SEO results.

How to Book

Simply send an email to Eileen Ekessa on and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Our training programs usually get sold out early so ensure that you have made your booking early enough.

Date and Time

Sat, May 4th, 2019
2:00 PM - 6:30 PM EAT


The Concord Hotel and Suites, Nairobi
31 Wangapala Road, Off 5th Parklands