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Britam Careers -Marketing Managers : Apply Now

Recours 4 Kenya
Full Time
Sales and Marketing

Primary Location: Kenya-Nairobi-Nairobi
Organization: Marketing & Corporate Affairs
Job Type: Permanent
Shift: Day Job
Contract Type: Full-time
Job Posting : 10-07-2018
Un posting Date: 20-07-2018
Number of Opening:  3

Job purpose
The role holders (3)  will be responsible for developing & implementing the  Marketing Strategy and Plans for Britam’s  Life Assurance, General Insurance and Asset Management Companies.

Key responsibilities 
  • Manage and co-ordinate all marketing, advertising, PR, promotional activities for the respective business in line with the Group’s corporate marketing strategy;
  • Responsible for the content on the Company’s website, including content development and continuous updating of the same, intranet and all digital platforms;
  • Co-ordinate and support development new products and services in line with business needs;
  • Support, facilitate, develop and implement the business’ strategic marketing plans;
  • Develop promotion materials to assist the business in marketing activities in liaison with the approved advertising company/ Agency;
  • Design and implement tactical marketing campaigns in liaison with all BU marketing managers & other commercial departmental heads on all marketing platforms and put in place robust measures that support effective evaluation of campaign success and tracking performance;
  • Develop, articulate and manage strategic marketing programs to drive Single distribution all products;
  • Preparation and management of the yearly marketing budgets for the business;
  • Work with the Group Marketing division in creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising to ensure alignment with market needs.
  • Implement effective marketing campaigns and communications through constant feedback from all channels of distribution.
  • Identify potential and support strategic partner relationships for marketing;
  • Facilitate sales by communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of products;
  • Participate in product launches  –  plan the launch of new products, releases and manage the cross-functional implementation of the plan;
  • Participate in the development and rationalization new products in liaison with the Marketing, business units and actuarial department.

Brand development and management;

  • Custodian of the business’s brand that supports the Britam brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand;
  • Ensure that all brand assets are effectively managed to deliver a strong Britam brand and grow brand equity; and
  • Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.


Knowledge, experience and qualifications required


  • Bachelor’s degree in Business or social sciences
  • MBA in Marketing, PR will be an added advantage
  • Professional marketing qualification e.g. CIM or equivalent
  • Member of the Chartered Institute of Marketing
  • 7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management preferably in Financial Services 

Essential Competencies 

  • Deciding and Initiating Action: Ensures, key organisational objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of strategic results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
  • Leading and Supervising: Provides the business with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive organisational climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
  • Relating and Networking: Easily establishes, as well as assists others in building good relationships with customers and staff across all departments, inside and outside of the organisation; relates well to people at all levels; facilitates the resolutions of conflict and manages disagreements with tact and diplomacy.
  • Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the organisation, promote the organisational strategy during conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself, the department or the organisation; makes a strong personal impact on others; takes care to manage the organisation’s impression and brand on others.
  • Formulating Strategies and Concepts:  Works strategically to realise organisational goals; sets and develops organisational strategies; identifies, develops positive and compelling visions of the organisation’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long term view in terms of the organisation’s future; communicates the organisational strategy, vision and objectives effectively across all levels of the organisation.


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